11/18/2023 0 Comments Air jordans website![]() ![]() ![]() While you can wear your Jordans literally anywhere, figuring out what you need a pair for can make for a great start to short-listing. ![]() This is also a telltale of the fact that most Air Jordans make for great investment pieces, as they tend to hold their value well. While many designs are easily available on Nike’s website, their flagship stores, online and offline multi-designer marketplaces and authorised resellers, most of the limited-edition, original and collector pieces can be bought off platforms like StockX and Stadium Goods at a rather high resale value. So, ample knowledge about the brand and its heritage is a must. And let’s not forget the various collaborations that Nike keeps coming up with now and then. While many of the recent designs are iterations of the older classics in different colour combinations, most of the OG pairs have a story or significance attached to them. How to choose the best Air Jordan sneakersĪlthough the oomph of Jordans is enough to make you buy a pair or more, it is essential to understand the brand’s history and its milestones if you want your collection to be meaningful and distinctive. We, being your saviours, however, have curated a guide that can help you decide. While this offers us sneakerheads some of the most avant-garde designs and eclectic colourways, the brand makes it a tad difficult for a sneaker novice to pick a few pieces and start building their collection. Over the years, the brand has constantly aimed at expanding its collection by redesigning and reimagining its iconic pairs and collaborating with multiple artists, pop culture icons and other influential figures. Later released in 1985, the first drop of Air Jordan 1 sneaker instantly sold out, and the rest is history. And it all began in 1984 when the basketball icon took the first pair of Jordans onto the court and was subsequently fined for wearing them. Of course, it didn't quite go as he had hoped-"by halftime, my feet are bleeding," Jordan says in the doc, admitting that "innovation has taken a long turn"-but he stuck through it.The brand enjoys a massive global following, and the cult-like status of Air Jordan sneakers is difficult to match by several shoemakers. The Legacy of the Jordan 1įor his last game playing at Madison Square Garden as a Bull, Jordan chose to wear his Jordan 1s, the first shoe he wore to play at MSG, his favorite place to play, he says in the documentary. ![]() It was more than a status symbol-you knew that this guy was the guy." Jordans made sneakers part of pop culture. "For a kid, it was almost like owning a light saber, from Star Wars," rapper Nas explains in the documentary. The shoe became a must-have status symbol of the late '80s and '90s-and it's still a street style staple today. Jordan was reportedly fined $5,000 for every game he wore the banned Air Jordan 1 sneakers, and Nike paid the fines, happy to capitalize on the publicity.īut, when it comes to Air Jordans' popularity, the rest is history. As legend has it, the NBA actually banned the first iteration of Michael's Jordans, stating they violated the league's rule that a sneaker must be mostly white and reflect the colors of the team's jersey. ![]()
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